Wendy Welch and her husband had always dreamed of owning a bookstore, so when they left high-octane jobs for a simpler life in an Appalachian coal town, they seized an unexpected opportunity to pursue their dream. The only problems? A declining U.S. economy, a small town with no industry, and the advent of the e-book. They also had no idea how to run a bookstore. Against all odds, but with optimism, the help of their Virginia mountain community, and an abiding love for books, they succeeded in establishing more than a thriving business - they built a community.