Global Marketing Management
Sivumäärä: 625 sivuaAsu: Pehmeäkantinen kirjaPainos: 8. painosJulkaisuvuosi: 2012, 28.08.2012 (lisätietoa)Kieli: Englanti Korvaava tuote: 9780273768685
For courses in International Marketing and Global Marketing.
This is the leading MBA text in international marketing—with comprehensive cases.
Global Marketing Management, Eighth Edition, presents the latest developments in global marketing within the context of the whole organization, making internal and external connections where appropriate for a deeper understanding of global business from a managerial point of view.