Taking an integrated and comprehensive approach, this book focuses on both the macro and micro aspects of destination marketing and management.

Contributions by: Deborah Breiter, Dimitrios Buhalis, Richard W Butler, Robertico R Croes, Daniel R Fesenmaier, Alan Fyall, Dogan Gursoy, John Jenkins, Peter O’Connor, Philip Pearce, Lori Pennington-Gray, Amir Shani, Ercan Sirakaya-Turk, Muzaffer Uysal, Andrew Walls, Claudia Jurowski, Asli Tasci, Drew Martin, John Kracht, Graham Brown, Galia Fuchs