In these one-of-a-kind picture books, every page is bursting with life - and tons to discover! Children as young as age 2 have a blast pointing out recognizable things - a blue tricycle, a hungry dog, a piggyback ride - while older kids can follow the star characters from page to page, telling their stories along the way.

How? Wimmelbooks are virtually instruction-free, inviting kids to make their own way through the busy Wimmelworld they encounter, and to craft their own stories. First, you're introduced to a unique cast of characters who are hidden in plain sight on the pages that follow. As you seek them out, each character's storyline unfolds, but it's up to kids to interpret the scenes and create stories they think fit. It's hours upon hours of fun - and an effortless introduction to literacy to boot.

My Big Wimmelbook - Fire Trucks! follows brave firefighters and other first responders to a variety of bustling scenes in Wimmelcity. Readers start at the firehouse and rush out to respond to emergencies around the city before relaxing with the firefighters and their neighbours at the Wimmelfair. As they go about their day, readers are challenged to spot not just their favourite firefighters, but other great characters - from the local news crew to the firehouse Dalmatian to the police and paramedics - and many more charming characters.