This publication deals with practice issues in Facial Plastic Surgery. Top consultants to cosmetic surgeons present topics of absolute value in the current economy. Topics include:

• Creating a Culture of Accountability in the Office
• Office Managers' Forum
• The Art of the Successful Consultation
• Electronic Medical Record - Something to Consider
• Establishing a Profitable Skin Care Practice in a Plastic Surgery Office
• 9 Worst Advertising Mistakes
• The Value of One Patient
• 5 Secrets to Leveraging Maximum Buying Power with Your Media Project
• Auditing your practice: Non-financial variables to survive, or thrive
• Showcase your service:  Social Media and Marketing Basics in a Dynamic, Over-Populated, Mixed-Message, and Highly Competitive World
• Retailicine, Somewhere Between Retail and Medicine
• Shifts Happened - Time to Optimize your Practice
• Essential Marketing Tips: Build Your Own Brand one Step at a Time
• Being a Responsible Leader;  Tips to Get You Busy; Internet Marketing