Social Research Methods: Qualitative and Quantitative Methods 7e is a highly regarded text that presents a comprehensive and balanced introduction to both
qualitative and quantitative approaches to social research with an emphasis on the benefits of combining various approaches.
New this edition: MyResearchKit--Social Research Methods 7E can be packaged with this text at no additional cost (ISBN: 0205751342) or purchased separately.
MyResearchKit includes:
Multiple-choice practice test questionsFlashcards of key termsShort research exercises (previously in the workbook)Social Explorer: census data from 1790 - presentA “Social Research in the News” blogWriting tutorial: covers documenting sources, avoiding plagiarism, and various kinds of writing assignments (literature reviews, abstracts, research proposals, etc.)MySearchLab: a search engine for retrieving scholarly research articles from hundreds of academic journals