The 1990 election in New Zealand produced the biggest landslide in 50 years, and this book uses comprehensive survey research to explore why NZ voters reacted in this way. The answers to over 2000 questionnaires allow the sophisticated analysis of voter behaviour. The authors discuss the increasing volatility of NZ politics, the shifts in party commitment, reactions to Rogernomics and other Labour policies, the growth of third-party support, and leadership issues such as the environment, defence and the role of women. Tables, graphs and figures are an essential aspect of the study and they are carefully and clearly presented to show the changing character of NZ political opinion.