The growth of the tourism industry in Australia and indeed the world today provides dynamic career opportunities with its endless diversity.

A person's career could span work with travel agents, tour wholesaling companies, tour operators, airlines, cruise lines, hotel chains, tourism associations & commissions, companies that manage and operate tourist attractions and events plus much more.

The basis for succeeding however in this dynamic industry is the necessity to possess a driving ambition and enthusiasm for superior customer service and satisfaction with a strong sense of professionalism.

The Road to Tourism will help your students to gain valuable insights into this industry and the requirements of its profession by providing a highly readable and relevant introduction to Tourism to help them begin and progress in their careers.

It achieves this by introducing students to the tourism industry today, the magnitude of working with colleagues and customers, the issue of communication (plus conflict resolution) and the cross-cultural aspect of Tourism, along with office duties they may perform, occupational health and safety guidelines they need to be aware of and product and services knowledge required. The book concludes with a multitude of career opportunities students may pursue and useful contacts to help get them started.

The text follows a logical and clear structure that aids learning. Each chapter builds on the student's knowledge and skills and provides opportunities to consolidate learning through its many features.
The text follows closely the Tourism Training Package and is therefore an invaluable teaching and learning tool. The concepts in this book are easy to follow and understand at the entry level of learning in the tourism area.

Written by tourism industry professionals with extensive experience in the practical application of the concepts and in delivering training and teaching, the book can be used both in classroom and workplace learning situations. The Road to Tourism is aimed at AQF level II learning.