Palgrave Macmillan Sivumäärä: 284 sivua Asu: Kovakantinen kirja Painos: 2014 Julkaisuvuosi: 2013, 19.11.2013 (lisätietoa) Kieli: Englanti
Humanistic Marketing is a response to the currently growing mega-trend call for rethinking marketing. The book organizes current thinking around the problems of marketing theory and practice as well as solutions and ways forward, providing a diverse exploration of the position of marketing in the face of challenges for societal transformation.