This book contains an effervescent mix of sparkling business concepts in the domain of food and drink. Despite the diverse range of companies featured, there is one thing which binds them: for all the brands, realising one's ambitions goes hand in hand with a deep respect for the world in which we live. A respect which expresses itself in magnificently designed packaging, store architecture that changes depending on the location or products that are healthy both for us and our environment. From restaurants and take-aways to diverse products and services, available either from the supermarket or only online. Every concept is accompanied by extensive visual material along with an interview with the brains behind it. Each chapter presents a variety of concepts on themes ranging from fancy food, fresh food and food to go to do-it-yourself food, food for kids and online food. This beautifully presented book provides a wealth of inspiration for marketers, designers, entrepreneurs and lovers of food in general.