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International Business in the Information and Digital Age
167,00 €
Emerald Publishing Limited
Sivumäärä: 440 sivua
Asu: Kovakantinen kirja
Julkaisuvuosi: 2018, 16.11.2018 (lisätietoa)
Kieli: Englanti
This volume is dedicated to Lorraine Eden for her
lifetime contributions to IB scholarship. Her research, spanning several
decades, has addressed many interdisciplinary and societal themes at the heart
of the IB field. The story of her intellectual journey -- strongly influenced by
the coming of age of the fourth industrial revolution -- is shared in the opening chapter
of this volume.


This thirteenth volume in the PIBR series covers an increasingly important
area of research for International Business (IB) scholars: the role of
multinational enterprises (MNEs) in the digital and information age. A limited
number of MNEs now dominate the landscape of the digital age, but almost all
internationally operating firms are being affected by prevailing trends. How to
take stock of these trends? How to develop resilient international business
models? How to regulate? The digital age presents new opportunities but also
major challenges for established and emerging MNEs alike.


This volume brings together papers from leading IB scholars and from academics in adjacent disciplines such as economic geography,
international relations and political science, strategic management, and
technology studies.


Four dimensions of the information and digital age are analyzed using an IB angle:






Trends and theories in the information age
Entrepreneurial strategies in the information
age
Functional strategies in the information age
Industry 4.0

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Myymäläsaatavuus
Helsinki
Tapiola
Turku
Tampere
International Business in the Information and Digital Agezoom
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ISBN:
9781787563261
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