Competitive Strategies - Managing the Present, Imagining the Future
Palgrave MacmillanSivumäärä: 272 sivuaAsu: Kovakantinen kirjaPainos: 1st ed. 2013Julkaisuvuosi: 2015, 01.12.2015 (lisätietoa)Kieli: Englanti This book proposes a new framework to effectively manage both offensive and defensive marketing strategies. It reinterprets the competitive challenge as a circular journey, that is, an endless sequence of three competitive "seasons." The authors call them the games of movement, imitation, and position.