You probably don't realize that the South African stock market has, on average, doubled in value every four and a half years for 30 years. And you probably have no idea how to make such returns yourself. You would almost certainly go the wrong way about investing in the stock market. Most people also don't realize that the cost of investing is the biggest reason why their investments don't do as well as the stock market. A new way of investing makes it simple for people to own the performance of the stock market. It is a method so simple and so cost-effective the entire investment industry in South Africa hopes you don't get to hear about it. This title is written as a wake up call. A multi-million Rand industry has convinced us that we need to be smart to grow our wealth. In fact the opposite is true. Trying to outsmart the market actually costs us money and makes us poorer.