Product development plays a crucial role in the survival of high technology companies. Hightechnology product development projects typically are multi-technical, multicultural,geographically dispersed, inter-connected and organized in a network of companies. Thesesettings pose extra challenges for communication.
In this qualitative multiple-case study, communication challenges and possible solutions fordeveloping communication were studied. The empirical data were collected from five hightechnology product development projects. Each project represented a different high technologycompany operating in the Oulu area, in Finland. Multiple data collection methods were used,including interviews, studying organizations’ internal documents, web-based surveys amongproject personnel and case-internal focus groups. After studying each of the five cases separately,a cross-case analysis was conducted by the researcher.
The findings of this research show that communication challenges depend on the business roleof the company. Efforts to enhance communication should be considered in relation to thebusiness realities of companies. Typical challenges include a lack of communication planning,lack of project personnel’s communication competence and obstacles caused by physical &organizational boundaries.
Possible solutions for developing communication include systematic planning of projectcommunication and defining communication development targets based on internal analyses andthe business realities of the company. Data management systems should be set up to enhance thework done and information flows in projects. Another solution is continuous trust buildingthrough feedback between the companies participating in the same product development project.
According to the results of this study, companies can direct their efforts when enhancingcommunication in product development projects. Companies can also utilize the process describedin this research to identify their communication challenges and to define communication actionplans.
