1929. Obvious Adams was first published as a short story in the Saturday Evening Post in April, 1916. Though it was the story of an advertising man, it was quickly recognized as presenting a germ idea basic to outstanding success in the business world and the professions. Obvious Adams soon became a legendary character. He was quoted in business conferences and at board meetings. Due to the age and scarcity of the original we reproduced, some pages may be spotty, faded or difficult to read.