Feminizing the Floriculture Industry provides captivating insights into the gendered culture, politics and economics of flowers.

What is the enduring appeal of flowers? What is behind the continued consumption of non edible flourishes of color, shape and scent? They come from plastic glasshouses in the water scarce economic south and are sold in chic stores and local supermarkets in the economic north. How can we understand the different ways in which the environment features for those who produce and those who enjoy the gift of flowers?

This book addresses these questions building on the analysis of the global and local structure of the floriculture industry and its development impacts. Drawing on new empirical evidence from the Pacific, it pays close attention to the layered meaning of flowers in places where flowers are closely associated with embodied every day practices, especially of women.

Situated within a renewed framework of feminist political ecology, by interrogating the ecological and cultural underpinnings of flowers, it moves beyond critique and towards envisioning alternative futures imbued with gendered environmental and indigenous knowledges.