Marketing analysts use data mining techniques to gain a reliable understanding of customer buying habits and then use that information to develop new marketing campaigns and products. Visual mining tools introduce a world of possibilities to a much broader and non-technical audience to help them solve common business problems.

• Explains how to select the appropriate data sets for analysis, transform the data sets into usable formats, and verify that the sets are error-free



• Reviews how to choose the right model for the specific type of analysis project, how to analyze the model, and present the results for decision making



• Shows how to solve numerous business problems by applying various tools and techniques



• Companion Web site offers links to data visualization and visual data mining tools, and real-world success stories using visual data mining