Sociological Wisdom is based on applying the basic principles of sociology to the world around us.
Sociologists study patterns of behavior in order to draw general conclusions about a social issue that transcend the effect of the problem or issue on any particular individual. This is not to say that sociologists are unconcerned about individuals and their lives, but sociology's emphasis is on the way individuals relate to others, people's positions in society, and the interdependence between society and individuals. This text teaches students that it is more important than ever to study human behavior, social groups, and society utilizing critical thinking skills and careful analysis associated with sociological wisdom.