Essentials of Entrepreneurship and Small Business Management, Thomas W. Zimmerer; Norman M. Scarborough

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Essentials of Entrepreneurship and Small Business Management

52,00 €

Sivumäärä: 608 sivua
Asu: Pehmeäkantinen kirja
Painos: 2. painos
Julkaisuvuosi: 1997, 23.07.1997 (lisätietoa)
Kieli: Englanti

Korvaava tuote: 9780131225152

For courses in Small Business Management and Entrepreneurship.

A streamlined version of the authors' best-selling Effective Small Business Management, Fifth Edition, this 15-chapter, self-contained text offers complete coverage of the essential topics in small business management and entrepreneurship. Using a lively, interesting writing style, an abundance of real-world examples, and practical hands-on exercises and activities, it provides a no-nonsense real-world approach that follows the logical process and critical issues of creating, launching, and managing a successful small business.
A comprehensive supplements package provides students with exceptional interactive, hands-on experience.

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