With the potential to add nearly $16 trillion to the global economy over the next decade, artificial intelligence may be the greatest opportunity of our time. But, so far, adoption has been much slower than anticipated. With this practical report, business leaders will understand the power of AI and learn how to fully unleash its potential.

Author Rob Thomas, general manager of IBM Data and Artificial Intelligence, demystifies AI for C-suite executives and line of business professionals. You'll learn about the AI ladder, a unified, prescriptive approach to help you accelerate your AI journey, no matter where you are in the process. This succinct report explores AI's drivers, value, and opportunity, as well as the adoption challenges organizations now face.