The only book currently available which examines in depth the challenges and opportunities of managing regional tourism in advanced capitalist economies. Emphasis is given to the following key areas of study: tourism marketing; economic impact of tourism; sustainable tourism; social and cultural heritage; 'Governance'; and, how tourism is organised. Yorkshire is ideal material for a case study of regional tourism. It encompasses declining seaside resorts, national parks, industrial heritage, iconic landmarks, aspirational cities seeking to reinvent themselves via tourism, world heritage sites and national museums. These characteristics are far from unique. In providing a detailed analysis of Yorkshire, the insights contained in this book will resonate with those seeking to understand regional tourism management more generally.