Highly applications-oriented, this student-friendly text promotes an understanding of both the technical and functional aspects of applied behavior analysis, and examines appropriate implementation strategies for managing behavior wherever adults supervise the activities of children and adolescents—in the classroom, at day care centers, even at home. Based on solid theory, it integrates many practical applications, field-based examples and case studies throughout to substantiate the material covered. The third edition emphasizes teaching and reinforcing appropriate behavior and social skills, a technique believed to be the most effective behavior management strategy. This text is designed for use in undergraduate and graduate behavior management, classroom management, or applied behavior management courses and is appropriate for pre-service and in-service teachers in regular and special education environments at all levels—preschool, elementary, and secondary. In addition, this text will have value to educational administrators, counselors, psychologists, and social workers.