Palgrave Macmillan Sivumäärä: 241 sivua Asu: Kovakantinen kirja Painos: 2007 Julkaisuvuosi: 2006, 12.10.2006 (lisätietoa) Kieli: Englanti
Based on their studies of successful firms, the authors highlight two main paths to success. As well as delivering a groundbreaking new analytical framework, they also provide practical advice to practitioners on avoiding pitfalls and taking decisions while elaborating their marking discipline.