Defying the widely prevailing opinion that design is about, let's say, furniture, lifestyle accessories or things that are not really necessities of life, an attempt is made in this book to show solutions to problems that ensure improvements and advances above and beyond conventional notions. In the present book, the associative compilation of utilitarian forms - the assemblage of many ideas - should be viewed as a source of inspiration for all creative designers. The standard handbook for designers who are interested in an approach to innovation that pushes the envelope far beyond merely fashionable product attributes. The pivotal question in the design process is knowing about 'the whys and wherefores'. And it is these 'whys and wherefores' that are worked up and documented in a - here non-associative - abstract workshop with students of industrial design. Models are digitally fabricated via robot, bypassing standard Rapid Prototyping processes. Exciting approaches and inspiration that can also be put to use in the daily work situation.
The 'whys and wherefores' issue is a motive when what is at stake is a probing analysis of desired or enforced creativity processes in the framework of product design, development and willingness to innovate in business. The core concept is 'designing' as an approach to problem solving.