An intelligent, modern guide to real estate marketing For anyone involved in marketing and selling real estate, this book offers real insight into what the different generations of consumers expect and want. Readers will learn how to appeal to all ages and demographics based on the way they evaluate their lives and professions, and how they make large purchasing decisions like real estate. This is a valuable, practical guide to the changing demographics of the real estate market and will increase an agent's profits and bottom-line success. Terry Watson (Chicago, IL) is founder and President of Watson World, Inc., a real estate consulting firm for which he delivers keynote speeches, offers motivational seminars, and provides educational training for thousands of real estate agents each year. A top salesperson, he is also a successful broker for his family's real estate firm.