All over the world, "Made in Italy" is synonymous with exceptional design and superb quality. With its history and tradition, Herno is a company that exemplifies this seal of quality. On its 70th anniversary, Herno now shares its company history in this luxurious coffee table book. Founded in 1948, Herno has proudly embodied the "Made in Italy" seal of excellence for 70 years. With a history of continuous evolution and innovation from its first raincoats of the 1940s to its present-day line, Herno is a brand synonymous with urban outerwear by the global fashion elite. Led by the second generation, Claudio Marenzi marks the turning point towards the international growth of the family brand through ongoing investments in research, technology and design innovation, always combined with a right dose of sartorial tradition. Italian style and sustainability concepts are added to this process of constant renewal that led Herno to be a pioneer in the introduction of ever more efficient fabrics, from double cashmere to thermo-taping. Style, functionality and technology are the base and the essence of Herno products. HERNO - IN FLUMINE EST VITA presents the history of this innovative fashion label with archival and contemporary images as well as illuminating texts. Get inspired by this family business, which has continually grown and developed over the generations, while never losing sight of the high standards of Italian tailoring and quality.