Technological Know-how, Organizational Capabilities, And Strategic Management: Business Strategy And Enterprise Development In C
This book explores factors which impact the viability and growth of business enterprises. In particular, the role of entrepreneurship, organizational learning, and business strategy — including licensing strategy — are considered in some detail. It presents fundamental thinking about business organization and provides the conceptual framework that scholars need to understand complex business organization, managerial processes, and competitive strategy.
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Tilaa jouluksi viimeistään 27.11.2024