SULJE VALIKKO

avaa valikko

New Trends in Marketing and Consumer Science
289,40 €
IGI Global
Sivumäärä: 516 sivua
Asu: Pehmeäkantinen kirja
Julkaisuvuosi: 2024, 17.05.2024 (lisätietoa)
Kieli: Englanti
Marketing and consumer science are undergoing a seismic shift, propelled by an array of dynamic trends and advancements. Technological advancements, along with shifting socioeconomic and geopolitical factors, have transformed consumer behaviors and preferences in unprecedented ways. As a result, anticipating emerging trends and adapting strategies accordingly has become essential for success in this dynamic landscape. New Trends in Marketing and Consumer Science is the groundbreaking solution poised to revolutionize how academia approaches the study of marketing and consumer science. This book offers a roadmap for scholars to navigate the evolving landscape with confidence and foresight while delving into the trends shaping the future of these disciplines. From AI and machine learning to sustainability and ethical marketing, each chapter provides invaluable insights and practical strategies for addressing the challenges of today and anticipating those of tomorrow. This book explores emerging trends and innovative solutions, ultimately serving as a vital resource for academics, researchers, and practitioners seeking to stay ahead of the curve. Bridging the gap between theory and practice, this book empowers readers to not only understand the forces driving change, but also to harness these forces in their respective fields. Join us in unlocking the secrets of tomorrow's marketing landscape and charting a course toward success in the ever-evolving world of consumer science.

Tuotetta lisätty
ostoskoriin kpl
Siirry koriin
LISÄÄ OSTOSKORIIN
Tilaustuote | Arvioimme, että tuote lähetetään meiltä noin 1-3 viikossa. | Tilaa jouluksi viimeistään 27.11.2024. Tuote ei välttämättä ehdi jouluksi.
Myymäläsaatavuus
Helsinki
Tapiola
Turku
Tampere
New Trends in Marketing and Consumer Sciencezoom
Näytä kaikki tuotetiedot
ISBN:
9798369350218
Sisäänkirjautuminen
Kirjaudu sisään
Rekisteröityminen
Oma tili
Omat tiedot
Omat tilaukset
Omat laskut
Lisätietoja
Asiakaspalvelu
Tietoa verkkokaupasta
Toimitusehdot
Tietosuojaseloste