SULJE VALIKKO

avaa valikko

Driving Green Marketing in Fashion and Retail
338,70 €
IGI Global
Sivumäärä: 312 sivua
Asu: Kovakantinen kirja
Julkaisuvuosi: 2024, 31.05.2024 (lisätietoa)
Kieli: Englanti
Today, sustainability is a critical issue in the fashion industry. However, it can be challenging for fashion businesses to adopt green marketing strategies while keeping up with digital innovations. The book, Driving Green Marketing in Fashion and Retail, explores cutting-edge techniques to provide solutions to this challenge. It is an essential guide for fashion marketers looking to align their practices with environmental responsibility. As consumers become increasingly conscious of the environmental and social impacts of their purchasing decisions, fashion brands must adapt or risk being left behind. This book offers a comprehensive roadmap for embracing sustainability through digital marketing channels. From leveraging AI and big data analytics to implementing eco-friendly packaging solutions, each chapter presents actionable insights tailored to the modern fashion landscape. For academics, researchers, students, and industry professionals, Driving Green Marketing in Fashion and Retail provides a vital resource for understanding and implementing green marketing strategies. By bridging the gap between theory and practice, this book empowers readers to engage with the forefront of sustainable fashion marketing, fostering a brighter, more environmentally conscious future for the industry.

Tuotetta lisätty
ostoskoriin kpl
Siirry koriin
LISÄÄ OSTOSKORIIN
Tilaustuote | Arvioimme, että tuote lähetetään meiltä noin 15-18 arkipäivässä
Myymäläsaatavuus
Helsinki
Tapiola
Turku
Tampere
Driving Green Marketing in Fashion and Retailzoom
Näytä kaikki tuotetiedot
ISBN:
9798369330494
Sisäänkirjautuminen
Kirjaudu sisään
Rekisteröityminen
Oma tili
Omat tiedot
Omat tilaukset
Omat laskut
Lisätietoja
Asiakaspalvelu
Tietoa verkkokaupasta
Toimitusehdot
Tietosuojaseloste