Girls are portrayed as sexual at younger ages, pressured to conform to a 'thin, hot, sexy' norm. Clothing, music, magazines, toys and games send girls the message that they are merely the sum of their body parts. The effects of prematurely sexualising girls are borne out in their bodies and minds, with a rise in self-destructive behaviours such as eating disorders and self-harm, along with anxiety, depression and low self-esteem.