Elena Rubik can't seem to stay dead. She persists: as a set of corneas, as a newsletter subscriber, as a member of fanfiction forums. Her best friend Jules Valentine meanwhile is unwittingly inveigled into an indie-film turned corporate branding stunt. When Jules leaks information about the true story behind the video - by then an overworked viral meme - wannabe investigative reporter April Kuan is assigned the case. But as April trails Jules all over Perth she too becomes ensnared in the machinations of shady corporate interests as the very laws of physics and time begin to bend.