SULJE VALIKKO

avaa valikko

Transformation Through Global Value Chains - Taking Advantage of Business Synergies in the United States and China
53,50 €
Stanford University Press
Sivumäärä: 360 sivua
Asu: Kovakantinen kirja
Julkaisuvuosi: 2007, 04.09.2007 (lisätietoa)
Kieli: Englanti
China is inevitably becoming a giant in the world economy. All international companies in the United States have a presence in China, and many international Chinese companies have a presence in the United States. These companies face complex challenges in their global value chain: strategy, sales and marketing, supply chain management, information technology, and production. This book examines case studies from companies who have successfully navigated this new market environment. The book starts with strategy as a fundamental stage in the value chain. It then proceeds to explore globalization of sales and marketing, logistics and supply chain challenges of supporting global operations, necessary changes to the IT system capabilities as firms begin to address new markets, and finally, efficient and competitive production processes. The book will be valuable to managers who are looking for tools that have been used successfully by industry leaders, as well as to instructors who would like to use real-world practice to educate future managers and decision makers.

Tuotetta lisätty
ostoskoriin kpl
Siirry koriin
LISÄÄ OSTOSKORIIN
Tilaustuote | Arvioimme, että tuote lähetetään meiltä noin 14-17 arkipäivässä
Myymäläsaatavuus
Helsinki
Tapiola
Turku
Tampere
Transformation Through Global Value Chains - Taking Advantage of Business Synergies in the United States and Chinazoom
Näytä kaikki tuotetiedot
ISBN:
9780804754828
Sisäänkirjautuminen
Kirjaudu sisään
Rekisteröityminen
Oma tili
Omat tiedot
Omat tilaukset
Omat laskut
Lisätietoja
Asiakaspalvelu
Tietoa verkkokaupasta
Toimitusehdot
Tietosuojaseloste