Through careful analysis of Jack Kerouac s "On the Road," Omar Swartz argues that Kerouac s influence on American society is largely rhetorical. Kerouac s significance as a cultural icon can be best understood, Swartz asserts, in terms of traditional rhetorical practices and principles.To Swartz, Kerouac is a rhetor who symbolically reconstructs his world and offers arguments and encouragements for others to follow.Swartz proposes that "On the Road "constitutes a rhetorical vision, a reality-defining discourse suggesting alternative possibilities for growth and change. Swartz asserts that the reader of Kerouac s "On the"" "Road" "becomes capable of responding to the larger, confusing culture in a strategic manner. Kerouac's rhetorical vision of an alternative social and cultural reality contributes to the identity of localized cultures within the United States."