SULJE VALIKKO

avaa valikko

Value Pack: Global Marketing: A decision-oriented approach with Research Methods for business students
95,00 €
Asu: Pehmeäkantinen kirja
Julkaisuvuosi: 2006, 24.08.2006 (lisätietoa)
Kieli: Englanti

Global Marketing: A decision-orientated approach, 3/e

Comprehensive and user-friendly, Global Marketing: A Market-Responsive Approach, 3e, by Svend Hollensen, is written from the perspective of the firm competing in international markets. Developed primarily for undergraduate and graduate courses in global/international marketing, this book will also appeal to marketing managers who wish to keep abreast of the most recent developments in the field of global marketing.

Research Methods for Business Students, 4/e

In this book, Saunders et al address what are perhaps the two biggest problems in teaching Research Methods – getting students interested in methodology and theory and helping them to understand the practical relevance. Depth of coverage combined with an accessible style, a real practicality and a straightforward structure result in consistently good student and lecturer feedback. Saunders is an excellent book in terms of both coverage and clarity of expression and this 4th edition will go from strength to strength.



Loppuunmyyty
Myymäläsaatavuus
Helsinki
Tapiola
Turku
Tampere
Value Pack: Global Marketing: A decision-oriented approach with Research Methods for business studentszoom
Näytä kaikki tuotetiedot
ISBN:
9781405853835
Sisäänkirjautuminen
Kirjaudu sisään
Rekisteröityminen
Oma tili
Omat tiedot
Omat tilaukset
Omat laskut
Lisätietoja
Asiakaspalvelu
Tietoa verkkokaupasta
Toimitusehdot
Tietosuojaseloste