Treating typography as a respected artform and a serious design area worthy of study, this comprehensive text covers typographic history, typesetting, and typographic design all in one book. Rich with examples, it keys in on four major areas of typography usage—on a page, in a paragraph, in a sentence, and as a design element—and helps students make sense of type on the computer and create professional-quality typographic designs that most effectively facilitate a reader's “connection” with the printed word. Written by authors who understand what today's designer needs to be a success, it is a uniquely substantial text and an indispensable reference source rolled into one—painting a colorful backdrop for the discipline with discussions on the intriguing men and women who established the foundation of typography for today's type artists; giving students step-by-step design process insight applied to actual examples; and stressing communication as the fundamental goal of typography throughout.