USA Today bestseller now in paperback! Noted fashion entrepreneur and former McKinsey & Company consultant Lisa Sun shares the eight strengths that every woman can call upon to be confident and successful.

“Lisa comes across as young and overly enthusiastic at times. She should seek to have more gravitas.”

This is what Lisa Sun’s boss wrote in her first review as a business analyst at the global management consulting firm McKinsey & Company. Sun knew she wasn’t alone in receiving this type of feedback and over the course of the last two decades, she has been on a journey to uncover what it means to be truly confident.

In this thought-provoking and practical guide, Sun, founder of lifestyle brand Gravitas, has cracked the code to help women build their own self-worth on their own terms. By doing so she:



Debunks the narrow view of confidence society has written for us
Redefines confidence as an inclusive construct that combines several innate strengths
Helps you discover your “confidence language” and tap into the source of your self-belief
Arms you with the tools to flex other strengths so you can shatter your expectations of yourself


Sun shares her own journey of self-discovery and growth and combines it with proprietary research, real-world examples, and anecdotes from other successful women who have championed their own definition of self-worth. Whatever stage of life you’re in, Gravitas offers valuable insights and strategies to help you succeed in any setting. Whether you are a mom, entrepreneur, creative soul, executive, thinker, maker, or doer, Sun will show you how you too can live life with total self-assurance and find your own gravitas.

“Real confidence is the outward expression of an inner belief, and that belief is translated into action.”
—Lisa Sun