Good to Great ...in 30 minutes is the essential guide to quickly understanding the lessons outlined in Jim Collins's bestselling book, Good to Great. In Good to Great, renowned author Jim Collins examines the fundamentals behind the few companies that make the leap to greatness, and the many that fail to do so. Built upon five years of research, Collins and his team identified eleven companies who had achieved greatness-defined as outperforming the stock market by a factor of three for 15 years-and discovered that they all exhibited a series of common factors. These factors, ranging from the presence of leaders who exhibit personal humility to a company-wide understanding of core business goals, form the basis for Good to Great and its critically acclaimed lessons.With compelling research and fascinating case studies, Collins presents the definitive study of how organizations large and small can achieve spectacular, sustained results. A 30 Minute Expert SummaryDesigned for those whose desire to learn exceeds the time they have available, 30 Minute Expert Summaries enable readers to rapidly understand the important ideas behind critically acclaimed books.With a condensed format and chapter-by-chapter synopsis that highlights key lessons, readers can quickly and easily become experts ...in 30 minutes.