This book explores the marketing approaches, techniques and tools used by various countries in the Southeast Asia region both collectively and individually to manage their tourism offerings and position them in the global tourism market, includes chapters on China, Indonesia, Japan, Korea, Macao, Mongolia, Myanmar, Vietnam.

Contributions by: Catherine Cheung, Ja Young Choe, Chiara Di Blasio, Rami K. Isaac, Jia Ying Jiang, Erdogan Koc, Rob Law, Hiu Yan (Alice) Lee, Kevin Yin Kiu Leung, Nguyen Bao Linh, Felix Elvis Otoo, Fajar Kusnadi Kusumah Putra, Soo Yun Song, Paul Strickland, Maren Viol