Hailed as a classic in a newly developing field — and widely adopted for its broad coverage, clear writing, empirical base, and interdisciplinary focus —this text examines many of the ways in which social psychology has been and is being used to solve real-world problems. Comprehensive in scope, it begins with an overview of the field and relevant social psychological theories; then provides extended illustrations of its major research methods; explores each of the main areas of application in general and a specific subtopic in each area in depth; and concludes with a discussion of applying theories to achieve social change.