Crm in Financial Services: A Practical Guide to Making Customer Relationship Management Work
KOGAN PAGESivumäärä: 700 sivuaAsu: Kovakantinen kirjaJulkaisuvuosi: 2002, 01.08.2002 (lisätietoa)Kieli: Englanti CRM in Financial Services gives a whole host of suggestions as to how companies can improve their CRM and achieve the anticipated return on investment. It shows how to avoid the main problems and challenge some of the conventional wisdom about what is happening in the financial services market.