Learn about how the fashion industry works to find where in this massive industry you belong.

You'll learn about how and why fashion evolves and changes, the materials used and who creates them, the companies who make apparel, and how fashion marketing helps companies sell their products. Spotlight features focus on careers, innovators, and businesses, using industry examples to show real world situations. A Top 100 Fashion Influencers section gives you a quick list of who's who in fashion history, while a glossary and key terms throughout make sure you know what you're talking about.

New to this Edition:
-Fully updated throughout to introduce sustainability practices ingrained in the industry
-More than 250 color images of designers, fashion collections, retailers, and more
-Covers textile trends and innovations as well as omnichannel retail practices

Instructor Resources
-Instructor's Guide provides suggestions for planning the course and using the text in the classroom, supplemental assignments, lecture notes, and Test Bank including sample test questions for each chapter
-PowerPoint (R) presentations include images from the book and provide a framework for lecture and discussion

In Fashion STUDIO
-Study smarter with self-quizzes featuring scored results and personalized study tips
-Review concepts with flashcards of essential vocabulary
-Watch videos that bring chapter topics and career opportunities to life
-Enhance your knowledge with chapter exercises