How should youth culture be understood in the globalised world of today? How do patterns of cultural taste develop in societies undergoing fundamental change? This book presents a comparative analysis of media use and cultural preferences among students at the University of Tartu in Estonia and at Södertörn University College in Sweden. In some respects, the patterns found in the two countries converge, in others they diverge. Explanations for this are to be found both in the present living conditions and in social norms from the past.