This package includes a physical copy of Basic Design, 1/e by Bleicher as well as access to the eText and MyArtsLab.Your instructor will need to provide you with a course ID in order for you to access the eText and MyArtsLab.

An exciting first edition, Basic Design makes discovery and invention the centerpiece of the creative process.  This guide to art fundamentals grounds its emphasis on creativity in a student-friendly voice. Author Steven Bleicher includes coverage of thinking conceptually and critically, new technologies that are shaping both traditional and emerging fields in art and design today, and attention to diversity in design, thinking, and gender and global demographics.

MyArtsLab is an integral part of the Bleicher, program. Key learning applications include, Art 21 and Studio Technique videos, 360-degree architectural panoramas and simulations and Closer Look tours. 

MyLab and Mastering from Pearson improve results for students and educators. Used by over ten million students, they effectively engage learners at every stage.

A better teaching and learning experience.

This program will provide a better teaching and learning experience—for you and your students. Here’s how:

- Personalize Learning—  MyArtsLab is an online homework, tutorial, and assessment program. It helps students prepare for class and instructor gauge individual and class performance.

- Improve Critical Thinking – Each chapter contains exploring content and ends with Think About It questions encouraging readers to think critically about the presented topics.

- Engage Students– Current content and a visually attractive program engage students in chapter material.

- Support Instructors – Instructor recourses are available in one convenient location. Figures, videos and teacher support materials create a dynamic, engaging course.

For students

• Personalised study plan: MyArtsLab gives you the opportunity to test yourself on key concepts and skills and generates a study plan based on topics you have not yet mastered. The study plan links to interactive exercises with guidance, to give you help when you need it most.
• Pearson eText gives you access to an ebook that can be used on the go, and allows you to highlight, search and take notes as you read online. Access to the ebook depends on the package you have bought.
• Interactive walkthroughs offer an in-depth look at key works of art. They feature expert audio, enable students to zoom in to see detail they couldn’t otherwise see—even in person.

• 360-degree architectural panoramas and simulations of major monuments help students understand buildings—inside and out.

• Students can study key terms and concepts with their own personal set of flashcards.

For educators

• Online assignments, tests, quizzes can be easily created and assigned to students.
• Gradebook: Assignments are automatically graded and visible at a glance.
• For educator access, contact your Pearson Account Manager. To find out who your Account Manager is, visitwww.pearsoned.co.uk/replocator