Sales performance is the lifeblood of every business. Whether you are an account manager, a field sales representative, or less obviously a customer services agent, one of your key goals is to sell your products, services and ideas.

In a world where companies are striving to come up with the next product or service that will make our lives easier, the very process that is used to sell these latest products or services is becoming ever more complicated. It's time to go back to making it easier for your customers to buy from you.

In front of a live audience, the authors ofSold! deliver this in the form of an effective selling programme. The key principles will not necessarily be new to you - building trust and a good relationship for example, as well as understanding what your customer really wants, are fundamental to sales success - but they are delivered in a focused and results-driven way.