Cult of Analytics enables professionals to build an analytics driven culture into their business or organization. Marketers will learn how to turn tried and tested tactics into an actionable plan to change their culture to one that uses web analytics on a day to day basis. With examples from dozens of companies ranging from small businesses, to consumer sites like Amazon, to some of the largest companies in the world including Tesco and Google, Cult of Analytics is a must have for any would-be digital marketer. A practical and applied guide, the book starts with how to organize marketing staff to working out what marketers should measure in order to gauge the relative success or failure of their online activities, the book expands to cover how to achieve online business objectives by using web analytics.