A wild ride through the mad world of advertising as seen through the eyes (and the lens) of a TV ad director as he battles with the bacchanalian behaviour of film crews and ad agencies at home and abroad. From pistol-whipping incidents in Prague to hallucinating young creatives on safari, this joyous journey in the Land of Ad takes us from the snowy wastes of Iceland to the arid deserts of Jordan, the Australian outback to the hills of Hollywood, and the African tundra to Brighton seafront. The author's storyboards and drawings decorate each chapter along with handy film-making and directing tips, advertising theories and analyses (just to add some academic weight to what is otherwise a light-hearted tome). Enjoy the ride and have a good trip!