Being environmentally conscious is no longer trendy or unique. It's expected. A growing number of today's companies are requiring their creative firms to develop and incorporate more eco-friendly packaging and printed materials. These clients are turning to their ad agencies and designers and asking for solutions. The result: creative professionals desperately need a handbook of ideas that will help them advise their clients on environmentally friendly 'green design'. They want and need to see how other creative professionals have solved this dilemma and helped their clients become more green. The solution: "Green Graphics", the first book on sustainable design focused exclusively on the graphic design and advertising communities is also the first book to showcase real world solutions from small to medium sized firms. Other books show how huge corporations have become environmentally conscious. But what if the budgets aren't so big? "Green Graphics" promises to be the first practical and hands-on guide showing how real designers are helping smaller companies project a green image.
"Green Graphics" explores the specific techniques and methods that graphic designers are employing worldwide to make their business a more earth-friendly one. When paying clients need a more environmentally conscious image, they turn to their ad agencies and in-house designers for cost-effective solutions. The results are often surprising, innovative and new, and "Green Graphics" features over 200 examples of these earth-friendly designs. Mainly focusing on printed materials, but also showcasing examples of trade show environments, repurposed designs and the new 'anti-packaging' trend. Design examples will be international, with 35-40 per cent of the case studies coming from Europe. Each chapter will begin with a divider page that includes brief information regarding each topic and the full book overflows with over 200 current examples of marketing and collateral materials produced using environmentally-favorable methods. All creative professionals will be able to learn from and incorporate these ideas into current projects.
This book is very much a 'see what your colleagues are doing', idea-sharing, inspiration-generating compilation for agencies, freelance designers, printers and other creative professionals. With a foreword by Eric Benson, creator of website named re-nourish and an expert on sustainable procedures within graphic design, the book will be comprised of eight chapters, all fully illustrated with graphic design ideas, drawings, and photographs: Recycled and FSC Papers; Vegetable-Based Inks; Green Clients; Repurposed Design; Natural Elements; Biodegradable; Anti-Packaging; and, Sharing the Word.