According to the Latin Business Chronicle, Chile is the third most popular South American destination and had 1.8 million visitors in 2005, 10.6% more than in 2004. The 2003 designation of Valparaiso as a UNESCO World Heritage site, increased interest in Chile's wine industry and in adventure travel to Patagonia, plus a continued fascination with Easter Island all contribute to the rise in tourism. Chile is one of the most stable South American countries and appeals to a variety of vacationers with romantic beach holidays, wine-focused vacations, snow sport options, alpine attractions, and desert tours.