In spring 2011 Norwegian Snøhetta was chosen as the worlds most innovative architect office by the American magazine Fast Company. The interest for architects and designers from Norway continues to grow. Exhibition projects such as 100% Norway have consolidated the countrys position as a design nation that is making great progress. In this book, Design By Nature a sequel to Norway Calling (2008) Staffan Bengtsson considers the Norwegian design worlds new and different relation to landscape and nature. Today mountains and fjords are not purely magnificent visual scenery but also part of a design process that perhaps ultimately is concerned with mans future on the planet.