Digitization is the biggest disruption for business as usual at any major corporation. Trusted mindsets and existing business models are collapsing, corporations are struggling to react to the Fourth Industrial Revolution by risking too little transformation too slowly - and your industry is up next! It's time to wake up, act and really shape digital change. We need to take up responsibility for digitization and Europe might well be the center stage for this change.



"Fightback" delivers a stunning and convincing blueprint that will enable business leaders to use the digital economy to their advantage by leveraging three powerful, but little understood, strategic tools - platform business models, digital ventures and the special skills of tech entrepreneurs. Based on a sophisticated analysis, the book is a hands-on playbook for corporate renewal in an age of digitization and makes a convincing case for Europe leading the way in changing minds and business around the world.